Design Techniques

 

Fashion Trends

2017 Icons

Get the inside scoop on our icons for 2017.


Across all trend categories in 2017, we have the summer icons that evoke sand, sea, surf, and tropical adventures. Pineapples, palms, shells flamingos, paddleboard, and of course, sunshine. From big and bold to very small, they continue to express our ongoing love affair with beach and island leisure.

Stripes will also continue to rule at the beach. Thick and thin stripes in an even rhythm. Uneven cabana and rugby stripes, and lots of textured stripes.